Intermediate and sophisticated approaches towards LTV measurement. Examples of custom and advanced solutions built to understand LTV of the users. What is easy what is more challenging once you work on such solutions. How analytics and Growth teams can work together for final outcome. Presentation based on examples and case studies.

We will follow the whole way of developing and maintaining an LTV model for our game starting from the very rough extrapolation models at the soft launch and step by step will reach accurate user-based Machine Learning models for mature products. Moreover, we will peek into the main obstacles on our way and how to overcome them.